The Mirpuri Foundation supported Hi Fly’s environmental campaign, launched in 2021, as the airline’s principal sustainability partner and as part of its efforts to protect and preserve Nature.

Hi Fly, a leading wet lease specialist and charter airline operating worldwide, launched in 2021 an environmental initiative, a campaign conceived specifically to combat wildlife trafficking.

The photography-based campaign centered around a series of images of iconic animals that suffer at the hands of wildlife traffickers, and was designed to highlight the beauty of these animals and remind people of how important they are to the future of all life.

Involving Hi Fly crew members posing in a series of photographs, the #ProtectWildlife campaign was spread worldwide on Hi Fly external and internal channels.

Hi Fly staff and general public were encouraged to share and like the images on social media to spread the Hi Fly message of hope to a wider audience using the hashtags #FlyingTheChange #ProtectWildlife.

This initiative is Hi Fly’s contribution to the United for Wildlife Transport Taskforce, which develops solutions to wildlife trafficking, such as increasing awareness, reporting and enforcement. Run by The Royal Foundation of the Duke and Duchess of Cambridge and the Duke and Duchess of Sussex, the Taskforce is a part of the ‘United for Wildlife’ programme, which is made up of conservation organisations working together to prevent the trafficking of animals and sale of poaching products.


More about Protect Wildlife Campaign here.