Britain’s Dee Caffari will lead ‘Turn the Tide on Plastic’ – a mixed, youth focused team with a strong sustainability message in the Volvo Ocean Race 2017-18. Her campaign, already backed by the Mirpuri Foundation, is dedicated to the issue of ocean health.
The sixth confirmed team out of a possible eight for the upcoming edition will amplify United Nations Environment’s ‘Clean Seas: Turn the Tide on Plastic’ campaign throughout the eight months of the race, which covers 45,000 nautical miles of racing around the world, taking in 12 Host Cities on six continents.
Caffari’s ambition is to build a multi-national, 50-50 male/female squad, with the majority under 30 years of age. As part of the sustainability focus, the messages around diversity in age and gender will be strong themes of a campaign that in sporting terms may not start as a favorite, but could easily surprise on the water.
Volvo Ocean Race 2017-18 — 26 Abril 2019
Winners of BT Sport Industry Awards
The Ocean Race has won two BT Sport Industry Awards, earning recognition amongst some of the world’s biggest sporting brands and organisations by scooping the Cutting Edge Sport Award and...