Hi Fly crews all smiles as they support World Oceans Day with picture campaign
They are well used to a life in the sky, but Hi Fly staff and crews have taken to the seas this week to launch a company campaign in support of World Oceans Day on June 8th, with principal partner the Mirpuri Foundation.
The picture led campaign, called: ‘Flying the Change,’ has been created by Hi Fly staff to raise awareness of the need for ocean conservation in an action-packed, creative and fun way, after crew members were photographed enjoying a variety of water sports in a bid to highlight the damage single-use plastics are doing to our planet.
The campaign, designed to highlight the beauty of our oceans and remind people how important they are to the future of all life, involves Hi Fly crew members posing in a series of photographs – one released each week for six weeks – enjoying a variety of water sports and simply having fun in the oceans.
Using the hashtag #FlyingTheChange, members of Hi Fly staff and the general public are then asked to join the fun by sharing information on their own eco-initiatives and ocean pictures online.
Hi Fly President Paulo Mirpuri said: “We are absolutely thrilled that our staff and crews have chosen to step up and be the faces of this positive campaign.
“We are used to seeing troubling images of pollution, of turtles, sea birds and other marine life struggling to live with the scourge of plastic, so we wanted to do something more positive, showing the beauty of the ocean.”
“We wanted to remind people of the beauty that surrounds us, and also of the positive impact that the oceans make on the everyday lives of ordinary people.”
Hi Fly will support its staff in the campaign at its headquarters in Lisbon, with the images being used as screensavers on office computers and TV’s. The images will also be seen on Hi Fly aircraft as they transport passengers around the world.
Hi Fly has a long and respected track record of supporting conservation initiatives, always hand in hand with its principal sustainability partner The Mirpuri Foundation.
For its part, Hi Fly airlines has already committed to flying its own flights free of single-use plastic items by the end of this year (2019). And it made history last year with a series of plastic free passenger test flights over Christmas in 2018.
Hi Fly also partnered with the Mirpuri Foundation recently to host the world’s first Cabin Waste Forum. An event that bought together the world’s most prestigious airlines, airports, and industry regulators to discuss best practices and new ideas for minimizing the amount of plastic and cabin waste created by airlines each year.
World Oceans Day is a United Nations initiative created to remind people of the major role the oceans have in everyday life. Its purpose is to inform and educate the public about the impact humans have on the world’s oceans and to bring together different projects under one umbrella in a project that boosts the sustainable management of the world’s oceans.
The Hi Fly campaign will be launched today, and will then run through the months of June & July.
The campaign (updated weekly)
June 5th – First picture of Bodyboard with special thanks to Hi Fly Cabin Crew Vanessa Pereira.
“Hi, I’m Vanessa and I am a member of the Hi Fly Cabin Crew. I am very proud that my company will be the first airline to remove single-use plastics from its flights. It is very important to take this stand, drive change, and lead the way. We should all be aware of the harmful impact plastics have on our oceans, destroying habitats and even leading to the disappearance of certain species. The world needs to act together to revert this destruction, so join us in #FlyingTheChange”
June 12th – Picture of Kitesurfing with special thanks to Hi Fly Cabin Crew Rita Torres.
“Hello, my name is Rita and I’m member of the Hi Fly Cabin Crew. I am extremely proud to work for the first airline to fly without any single-use plastics, working therefore, towards a sustainable future. We must preserve our environment as it is that same environment which provides us with magical places, distinct cultures and unique experiences. It is these small details that make a difference, and this approach is without a doubt, revolutionary within our industry. If you support this initiative and want to contribute towards a better world, #FlyingTheChange with us!”
June 19th – Picture of Diving with special thanks to our Cabin Crew Carolina Ramos.
“I’m Carolina Ramos and I’m a member of the Hi Fly cabin crew. Hi Fly introduced me to the reality of ocean sustainability and the need to act to prevent the destruction of habitats and species. Plastic pollution is a global problem that is growing exponentially due to the incessant consumerism of plastics used in our daily habits. Hi Fly is seeking to do its part by operating flights without any single-use plastics onboard and searching for alternatives that do not sacrifice our ecosystems. We too have a role to play. We can all start flying the change in our daily lives by reducing the use of plastics. Help us! Join us in this cause!”
June 26th – Picture of Sailing with special thanks to our Cabin Crew Miriam Silva.
“My name is Miriam Silvia and I am a member of the Hi Fly Cabin Crew. For me, it is an honor to be part of this campaign! Now, more than ever, it is important to raise awareness about preserving our planet for future generations and to be conscious about the huge impact plastic has on our oceans. Hi Fly is the first airline to stop the use of single-use plastics on their flights. And you? Let’s make this initiative fly?”
July 4th – Picture of Surfing with special thanks to our Cabin Crew Marta Alves.
“My name is Marta and I’m a member of the Hi Fly cabin crew. It is very important for me to be part of a great cause and contribute directly to a better world. Being aware and going forward with our environmental concerns is very important, and we all know that one of the biggest threats to our planet is the excessive use of plastic! It makes me very proud to be part of an airline that is committed to this matter, and is the first one in the world to operate without single-use plastics in addition to so many other initiatives it has been developing. So what are you waiting for? Come fly with us on this very special flight towards a more sustainable blue planet!”
July 15th – Picture of Windsurfing with special thanks to our Cabin Crew Cláudia Brum.
“Hi, I’m Cláudia and I’m a member of the Hi Fly cabin crew. I couldn’t be happier to fly plastic-free. Being part of a consolidated company that defends these values is really motivating. Hi Fly has taken on a great commitment towards social responsibility, gradually incorporating positive changes into its operations, which is having a large impact on all passengers we carry while meeting one of my personal social concerns: eliminating the use of plastic in my own everyday life! If we all make small changes in our daily habits, we will make a big difference in the quantity of plastic that ends up harming our oceans. It is our duty, as individuals or companies, to endorse good practices for a better future.
Hi Fly has already taken off for change, what about you?”
News — 5 January 2021
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