Following his commitment towards making Hi Fly completely plastic free before the end of 2019, its president Paulo Mirpuri just signed the ‘Clean Seas’ Pledge promising to actively fight single use plastic and recover the health of our oceans.
Since mid 2017 the airline has been putting forward a number of initiatives aiming to raise awareness for this serious problem. Hi Fly has also painted one of its Airbus A330 ‘s aircraft with the same livery as the Mirpuri Foundation Volvo Ocean Race Boat, carrying worlwide the message ‘Turn the Tide on Plastic’.
Alongside this powerful awareness initiative, Hi Fly has been also developing a new corporate environmental policy and involving its employees with the goal of changing behaviour in its offices as well as onboard its aircrafts.
By signing the Pledge, Paulo Mirpuri is reinforcing his support towards the cause and aiming to inspire others to do the same.
“Only by acting together we will achieve our ultimate goal to make the world a better place for future generations”, said Paulo Mirpuri who also places marine conservation as one of the central operating areas of his non-profit organization – the Mirpuri Foundation.
The pledge was signed in the Turn the Tide on Plastic team base in the Volvo Ocean Race Village in Auckland, New Zealand, with the presence of Hi Fly crew members and Johan Salen, President of the Volvo Ocean Race.
He said: “To make progress in eradicating single-use plastics we need trailblazing companies to lead the way and Hi Fly is doing just that by announcing its intention to become the world’s first plastic-free airline.
“By working with the Mirpuri Foundation, Volvo Ocean Race and the Turn the Tide on Plastic boat are also amplifying the message that it is imperative to solve the plastic problem and we would encourage others to join our mission.”
The ‘Clean Seas’ campaign was launched by the UN Environment in February 2017 with the purpose of engaging governments, the general public, civil society and the private sector in the fight against marine plastic litter.
Humans have already dumped billions of tones of plastic, and are adding it to the ocean at a rate of 8 million tones a year. The impact of this behavior is extremely harmful for our oceans, endangering marine ecossystems and ultimately having severe consequences in human health as plastic enters the food chain.
Photo credits: Jesus Renedo
Press Releases — 13 Março 2018
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